Sophie Bartho | Ancsafety
Sophie Bartho
Group Executive Communications & Brand

What you do at ANC?

Work with the Executive Team on strategy and governance and lead the brand, communications and marketing of ANC.

Transport career experience?

After successfully running my own full service agency for 17 years, I sold that and have been consulting to a broad range of clients ever since, including ANC. I started with ANC when five state courier businesses came together under a federated model to create Australian National Couriers, now known as ANC. It has been an amazing journey to watch the strategy and growth evolve since 2004.

Favourite part of your job?

I enjoy working with the Leadership and Management Teams, and the entire One Team across all functions of the business. I am constantly in awe of others expertise – safety, operations, people, sales, IT, finance and of course our driver teams. Protecting the ANC brand, building our reputation and carefully delivering our communications across multiple platforms is what drives me each day. I discovered the power and creativity in communications  during my work experience at school, and have loved it ever since. The ability to build value and reputation, and influence behaviour change and outcomes, with words and graphics, is powerful and a privilege. My family cheekily say I spend my days ‘colouring in’!

How would you describe ANC if it was a person?

Strong, wise, resilient, humble and capable of more.

What do you like to do when you are not working?

Running, walking, climbing mountains, preferably with my two dogs, family and friends, followed by a spectacular home cooked meal and great wine. And then a whisky on ice. All by an open camp fire.

How do you help ANC deliver extraordinary experiences?

Hmmmm, tricky question. I believe I simply help others within the business deliver extraordinary experiences. This is achieved through instilling our core values and reinforcing our fabulous culture. I hope I help our recruitment team attract the talent, our safety, ops and HR teams train and retain the talent, and our sales team to tell the ANC brand story.

Ultimately it is our drivers who do the amazing job of engaging with the customer and delivering excellence in all kinds of situations. The ‘Out on the Road’ program is inspiring. I enjoy the opportunity to see the work done day in and day out by our drivers. They’re amazing.

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